September 26, 2016:
Tom Hiddleston was announced as the new face of Gucci for their Resort 2017 Tailoring campaign. While Tom has had close working relationships with several designers in the past, this was his first official advertising campaign for a fashion brand. The theme of the Resort 2017 collection was all about British heritage and debuted at Westminister Abbey so it makes sense to choose someone like Tom to front it. Vanessa Redgrave also featured in several promotions for the collection.
For his campaign, Tom was photographed by Glen Luchford at the lavish Dawnridge Estate in Los Angeles. They chose five different looks straight from the Gucci Lookbook.
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