Finding the perfect workwear can be surprisingly tricky. You need garments that are functionally appropriate, suit your brand, and are also suitable and comfortable for the individuals who will end up wearing them.
If you’re currently on the hunt, then this quick guide we’ve put together should be perfect. From fitting your overarching niche to ensuring brand specificity, these are a few things to keep in mind throughout your search.
Look at the niche
First, consider quite generally what kinds of workwear might be common in your niche. For construction companies, that might include hardhats, hi-vis jackets and kneepads.
In hospitality, that could include smart aprons, branded polos, or chef uniforms in the kitchen. This will immediately narrow down your search quite significantly.
Look at your direct competitors & partners
Next, narrow your research slightly, honing in on your direct competitors and partners. These might be organisations that you interact with, or the businesses that will show up when your prospective clients look for your service online.
It’s possibly the case that these are people that you might often be sharing spaces with, whose aesthetic you won’t want to clash with.
If you do decide that you want to clash, you’ll want to think that through quite carefully, and make sure that any notable contrast is strictly by design.
Meet practical requirements
Of course, your workwear also needs to be practically suitable for your employees to wear in your workplace.
That might mean providing specific kinds of protection against knocks or potential falls, or it could require providing garments that ensure adequate warmth in cold environments, or even suitable protection from extreme heat.
In some cases, these practical requirements will be outlined in HSE and industry-specific regulations, which might state that you are legally required to meet certain international standards, like EN ISO 20471 for visibility.
Brand specific
Lastly, while you want to make sure that the workwear you choose is broadly appropriate for your industry, you do also need to make sure that it is designed in a way that specifically reflects your brand.
That might include picking specific colours, adding a branded logo to the items, or just making sure that the items are of an acceptably high quality.
Just make sure that whatever garments you choose are of a design and standard that’s in line with how you want prospective clients to perceive your brand and business.
A suitable supplier
Finding a suitable supplier will often make this process much easier. Wholesalers like Screen Textiles specialise in providing workwear to a range of industries, and will be able to advise on which items in your line might be best.
They can also often carry out branded customisations, whether that’s a big logo printed on the back or a small, embroidered company name on the chest.
Investing in the perfect workwear for your employees can seem like a bit of a commitment, but it’s worth it in the long run. It will contribute to keeping your workers safe and comfortable, while also improving the way that existing and prospective clients perceive your brand.
